People prefer the minisite approach or building an authority site because each one has unique aspects that serve a particular purpose. Part of the whole debate revolves around conflicting goals between online businesses and the needs of the search engines to provide high value sites with a lot of content. People choose minisites for definite purposes, and so in that sense they need to balance that with what the search engines want. While only operating with a network of minisites, that approach does require a certain amount of risk and greater effort. People who only build the larger authority sites will find that more doors are open to them in terms of promotion and reputation. But minisites do have their uses and can be skillfully promoted for profit.
Sometimes people only want to get involved with one particular aspect of a market. There is no shame in this at all. This thin slice of the market is known in some circles as a micro-niche. For this small market segment, authority sites simply do not perform as well as mini sites. Mini sites are an excellent tool for taking over the top search engine spots for one or two highly focused keywords. That is, of course, assuming that competition for these keywords isn’t overcrowded. Of course, it’s possible to focus on a micro-niche within the confines of an authority site. If that doesn’t appeal to you at all, then a mini site might be your best choice.
Google enforces its ideas and preferences by creating algorithms that make it harder on sites that go against what they want. Over the past year, the search engine giant has expressed a preference for authority sites over sites with less content, such as mini sites. When your site is ranked, a quality score is determined (as with pay per click), and thinner sites are penalized. You can still do something with SEO and mini sites, but you will have to work harder at it. Even then, you will not get the same amount of traffic that you could earlier in 2010 with an SEO’d mini site. That’s part of what you have to consider when you do SEO.
A mini site can be especially good for certain types of campaigns. You could, for example, rank highly if you aimed your marketing campaign at foreign countries, if you know there isn’t a lot of competition for your keywords there. The way to do this would be to SEO your site in your target country, which means having your mini site hosted there. As with any method, of course, you have to do careful testing, as results always vary based on elements such as competition and demand. While we’ve been discussing this from the point of view of Google’s preferences, you should also remember that other search engines exist as well. Everyone knows that Google gets the largest hunk of search engine traffic, but you can still get good results if you know how to do SEO for Bing, Yahoo or even smaller search engines. You may want to consider this if you’re looking for a way to get traffic to your mini sites.
A lot of marketers wrestle with the question of going with minisites or an authority site, or two. But it is usually the lesser experienced person who has a hard time with this. Still though, we all have our unique desires and goals for what we want to do. If you feel more attracted to mini sites, then that is what you should build. You may want to consider a combination of both approaches.
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All of my questions settledtnhaks!