SEO can get complicated and involve a lot of different White Hat strategies to get a website positioned on the first page of the universal results for the Search Engines. I recently wrote an article on Online Marketing which is comprehensive and covers all the angles of White Hat Search Engine Optimization. With so many SEO tactics to employ, it can be very time demanding. If your Search Engine Optimization strategy is not well thought out and implemented, you will have spent needless time and money for very subpar results. So I am penning this article on the Basics of SEO Strategy that you can concentrate on to get your website well positioned in the general (organic) search results. Keep it simple to start, then later on you can try some of the other strategies I wrote about. Be sure to integrate these SEO Strategies with your Web Development for best results.
Optimize Your Important Web Pages
- Determine your best targeted keywords and create quality content around those keywords.
- Optimize each web page title tag, keyword tag, description tag and URL address.
- Utilize good website navigation and an organised webpage hierarchy.
How to Submit The Optimized Website to the Search Engines
- Submit an XML Sitemap to Google, Bing, Yahoo and Ask
- Using social bookmarking and social media to tell everyone of your relevant content will get you quickly noticed by the Search Engines. You will find your content is spidered very quickly and consistently by the search engines using this tactic.
Obtain In Content Relevant Back Links that Point to your Relevant Content Pages
- The more websites with content relevant to you that point back to your website from their own content will increase your SEO juice and result in rankings.
- In content links verses a “mention” or directory listing on a linking website is a much better back link. Obtain these in content back links by getting published on blogs and article sites. Write quality content around subjects that relate to your main keywords and submit to blogs and article sites with links back to that content. Be sure to link back to your quality content that is relevant to the anchor text you are using. In other words, don’t just link back to your home page, link back to your inner pages that contain relevant content to the link text you are using.
- Submit unique content to other sites. Too much duplicate content on the web won’t help you.
- The higher the competition for a keyword, the more links you need. It could take thousands of back links to get positioned on page one of the search results (depending on the quality of the back links).
- Look for quality back link partners to increase the effectiveness of your back links. These are harder to find and obtain so a good mix of PR 1 – PR 6 websites is best. Use quality and quantity back link strategies.
Being Consistent is Essential in SEO
Consistency is key in Search Engine Optimization. Dedicate an hour a day for six months. Then gauge where you are. This isn’t an overnight thing, but if you abide by the advice in this article you will be rankings quite quickly. The results you obtain will be worth all the SEO effort.
Quality, Relevant Content + In Content Back Links = SEO Success and High Rankings
You will be ranked well if you develop quality content for web visitors, get that content indexed and then get that content noticed by other sites. This way the search engines see your content as relevant and important, and thus, rank you well.
Does this sound like a ton of work?
Well, it is. This is why companies opt to use Search Engine Optimization Services of SEO experts. Be careful to find one that you can afford (many are highly expensive), and use an SEO firm that clearly shows incisively what they will do and how they are accountable to results. Also ask for case studies of how they got clients ranked for hard to rank keywords, as well as, look to see how they are ranked for their own website. Be certain that they use White Hat SEO Strategies so you won’t be penalised by the search engines for SEO trickery. Find an SEO firm that has good business experience as well. Experienced Business Plan Companies can help you design and implement a SEO Strategy that works well for your business.
About The Guest Article Writer – Frank Goley is a Business Plan Consultant for ABC Business Consulting. He is an expert in business planning, marketing, strategic planning, business turnarounds, online marketing and search engine optimization (SEO). Frank has written over 130 Business Success Articles and E-Books. He is author of a Business Plan Book and writes the Business Success Blog. Frank genuinely enjoys helping companies to succeed!
