I have written articles about website promotion in the past, however things on the internet are always changing and my opinions have now changed.
A good link building campaign is the main priority. Attempting to increase the number of backward links you have pointing to your website is essential. However you have to be careful. This is my personal list of what to do and what you should not do.
Do:
Increase the number of backward links pointing to your website slowly
Obtain backward links from within the same industry/market as your own
Build up the number of one-way links your website has pointing to it
Write articles and submit them to article directories
Add your website domain on all of your adverts, documentation and e-mails
Offer the visitors to your site the chance to sign up to a monthly newsletter
Offer the visitors to your site a free e-book
Write press releases
Continue to read through the UK webmaster forums to learn about the latest changes to the best way to promote a website
Do not:
Increase the number of one-way backlinks to quickly
Purchase link text ads
Just leave your website without any promotion, it will not grow on its own
Build hidden pages
In my opinion one-way links are vital. These are the most powerful form of backward link and the search engines love them. I can see no way in which they can penalise a site that is only acquiring these type of links. Whether your site is to do with debt management or to do with SEO powersuite one-way links are the way to go.
The best and easiest way of obtaining these one-way links is by writing articles like the one you are reading. The are various top quality article marketing websites which you should then submit your master piece to; these include ezinearticles, article dashboard and ideamarketers. You are able to add a link to your website on the bottom of the article and the hope is that other webmasters will want to include your article on their website, thus giving you a one-way link.
I have been writing articles for around a year and I must say it has done wonders for my businesses. The traffic to each of the websites that I run has increased in a big way which in turn has helped to increase the revenue earned from them.
